The Indian ittars in the past was used by the elite, particularly kings and queens. Today it is used in numerous ways
· Pan Masala and Gutka is the largest consumer of Indian ittars. The reason for using it is its extraordinary tenacity along with characteristic to withstand with tobacco note. The ittars used are Rose, Kewra, Mehndi, Hina, Shamama, Mitti, Marigold,etc
· Tobacco is relatively smaller segment for ittar consumption as compared to above industry. The ittars used are mainly kewra & Rose. Along with Pan masala & Gutkha it contributes to more the 75% of ittar consumption.
· Betel nut is also flvored with ittars such as Kewra and rose.
· Ittars of Rose & Kewra are used in traditional Indian sweets, for imparting flavor
· A few drops of some ittars are used with cold drinks, such as milk, to give fragrance.
How to store ittar, attar
Alcohol (common solvent for most perfumes) causes the perfume to evaporate much faster sometimes unto as much as 10 - 15 times faster. It is important to store ittar in an airtight glass vial in a cool dry place. Ittar has a permanent shelf life and some ittars become stronger and smell better when they are older.